Our claim to fame was the Collaboration album released in 2006. Sonu: There have been many such moments that grew our faith in what we were doing. What has been the breakthrough moment for Speed Records? These are things that not many companies in Punjab knew about.
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Our stint with Tips taught us how to associate with TV channels and take royalty from radio channels. But after working with Tips, we realised the significance of signing contracts with music directors, lyricists, singers etc. During that time no artist used to sign agreements. It is then that we understood the importance of concepts and scripting.Īnother important learning was related to paperwork. Tips would closely listen to them, do a lot of brainstorming, and decide the video’s concept. Travelling to Mumbai to present Punjabi songs to Tips was a big deal for us. What did you learn during your association with Tips?ĭinesh: When you jump from a local company to a big corporate, you experience new things.
Later Ruby ji’s brother Satwinder Singh, also known as Sonu, joined us and became our third partner. Around 2004, when the music industry saw a downfall in terms of physical distribution of CDs and cassettes, we both thought of coming up with Speed Records. His work included spreading cassettes and CDs all over Punjab. Tell us about the genesis of Speed Records.ĭinesh: Balvinder Singh, mostly known as Ruby, used to be distributor of various music companies such as Tips in Punjab since 1993. We speak to Dinesh Auluck and Satwinder Singh about their successful journey.
Every year they release 200 to 250 songs, of which many are by new artists.
Today at 2.58 crore subscribers, they are the biggest YouTube channel providing Punjabi music. It’s taken its three partners, Balvinder Singh, Dinesh Auluck and Satwinder Singh, 15 years to build the giant label. If you are a Punjabi music fan or have ever heard any Punjabi song, chances are that was produced by Speed Records, the region’s biggest music company.
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